PureGusto Coffee Company on Cold Brew Coffee

Welcome to the PureGusto Coffee Company blog. At PureGusto, you can enjoy every brew knowing you are in the best possible hands. In today's post, we talk about delicious cold brew coffee. Ahh, cold brew coffee, one of our favorite dark brown beverages. We're sure you’ve seen it in your local high street coffee shop and many of you reading this have probably even tried it. Have you? Yes, it’s true, cold brew coffee is taking over the world, well maybe not, but the likes of Starbucks and other well-known coffee chains have an entire menu devoted to just iced coffee, it’s big business.

However, with the increased popularity of this cold coffee beverage comes a higher price for the consumer which is probably justified with all of the crazy towering amounts of whipped cream, syrups and other toppings baristas try and squeeze on top of your coffee; handfuls of sugar on top of sugar with extra sugar ain’t cheap!

To be honest, there’s no reason why you can’t make a great tasting cold brew at home, there’s no hidden secret, nor does it require the skill of a seasoned trained barista in order to master. You don’t even need to dig deep into your pockets to buy any special equipment beyond a large container and a strainer.  If you’re completely new to cold brew coffee and have a thirst for some knowledge on this popular iced beverage keep on reading.

What is Cold Brew Coffee?
Cold brew coffee is known for its lower acidity levels as well as containing lower amounts of caffeine when compared to its hot coffee equivalent. Caffeine, fatty acids, and other oils are much more soluble when brewed at high temperatures.

What’s The Difference Between Cold Brew And Iced Coffee.

Cold Brew Coffee. Some coffee lovers say that cold brew tastes crisper and more refreshing, and, say it’s also stronger than regular iced coffee. This cold coffee brewing process takes the longest of the two, and there are two common ways of doing this, slow drip and Immersion. Making a cold brew with the immersion method is the most common. Typically you would steep (immerse) fresh medium-to-coarse ground coffee in room temperature (or sometimes iced) water, anywhere from 8 to 12 hours or longer!

Once your coffee has steeped, you then filter out the coffee grounds, leaving you with a clean filtered cup of coffee. Unlike other ways to prepare coffee, cold brew is never exposed to any heat and utilizes time rather than temperature to extract the caffeine, sugars, and oils from the coffee.

Iced Coffee. Iced coffee is typically what would be served if you ordered a cold iced coffee from a coffee shop, such as Starbucks. Iced coffee starts off just like any other regular coffee and is brewed hot. The hot coffee is then allowed to cool, then it’s poured over ice which can then be enjoyed with milk, sugar, or anything else you’d like to add. Sometimes you’ll find that the coffee isn’t allowed to cool sufficiently and is poured directly over iced which causes the ice to melt, more ice is then added (busy high-street coffee shops often do this). This leaves you with a diluted, iced watered-down coffee. Yuk!

There you go.

PureGusto Coffee Company believes that human connection is why we are here and it’s the important relationships we create that steer us on the right path when we veer off course. We realise that sometimes it’s as simple as connecting two people with coffee over a couple of flat whites.  Check out PureGusto's best brewing equipment and great coffee beans on Amazon here. Connect with PureGusto Coffee Company Linkedin page here. Get more coffee inspiring news and brewing advice on our PureGusto Twitter page here.